The Hub didn’t start in a garage. It started in 1984, in the musty basement of a direct-response agency in Falls Church, Virginia.

At seven years old, my job was to brave “the Pit” – a storage nook under the stairs filled with boxes of campaign materials. Each envelope held letters that fought for civil rights, battled hunger, and protected wildlife. Real change, one envelope at a time.

My dad would photograph every piece – the outer envelope, the letter, the reply card – then stitch them together in slide presentations to show clients how creative choices drove results. Art plus data = Impact. That lesson stuck.

Fast-forward forty years, and I’m still bringing art and data together – just with a lot more speed and far less frustration.

In that time, marketing has exploded. From direct mail to a dozen digital channels. More touchpoints. More data. More pressure to prove ROI. And nonprofit marketers are drowning in it all.

I built ImpactHub because I’ve lived the pain – first as a kid in the Pit, and then over the last 30 years as a project manager, an account executive, and CEO.

• Late nights hunting for “the final version” before client meetings
• Rebuilding presentations when we realized we forgot to include test and rollout costs
• Designers asking, “Did my creative work?” with no easy way to show them
• Hours spent connecting campaign art to performance data across scattered systems
• Days preparing for board meetings, contract renewals, and RFPs

The platform I needed then is the platform we built now. And here’s our mission at the Hub:

• Unite creativity with results – turn art, audience, and outcomes into a single story.
• Connect every role to impact – so every designer, copywriter, and strategist sees the real effect of their work.
• Turn campaigns into a legacy – giving your team a living vault of what works (and what doesn’t) to build on.

ImpactHub is more than project management – it’s instant access to everything your marketing team needs, without the hunt.

Because the seven-year-old pulling envelopes in that basement learned something important: every campaign piece matters, every result teaches us, and every person on the team deserves to see the change they’re creating.

Your work is too important for scattered tools and buried insights.

Ready to connect your art and data to your impact?

Caity Craver
Founder, ImpactHub
Still connecting the dots, just with better tools